Navigating the risky road to market

Taking an idea to market is tricky, but support for researchers working in academia is out there says Siraj Shaikh, professor of systems security at Coventry University and co-founder of cyber threat detection specialists CyberOwl, in an article originally published by Insider Media.  

The UK government’s recent announcement of a “knowledge exchange framework” to sit alongside the research and teaching excellence frameworks  (which was the subject of my colleague Paul Fairburn’s bloglast month) is indicative of the fact that commercialisation of university-generated intellectual property is increasingly being seen around the world as a source of economic growth.

Siraj Shaikh

Siraj Shaikh

And it is certainly true to say that while many of today’s most ubiquitous technologies were born in university labs, there is still much untapped potential that a KEF may be able to incentivise.

However, for researchers, getting their innovations to market can be a conundrum. There are many routes, whose merits vary according to the individual’s appetite for risk and their desired level of involvement.

Licensing is the most low-risk option. In most cases, this requires filing for patent protection and then finding a company to license the IP (for a fee), allowing it to make the product.

When, as with medical innovations, development costs are high or customers hard to access directly, this can be an attractive option. It certainly requires the least time and effort, and can result in the sort of success that would likely take years to achieve alone.

Yet it can take a lot of perseverance to find the right licensee, with the right customer base, manufacturing capability and understanding of the technology. You are also likely to lose significant – perhaps all – control over the invention, and may not agree with the direction the licensee takes it in (which might ultimately be to shelve it).

Industrial fellowships offer an alternative. While not a conventional route to market, I know from personal experience that these provide fantastic opportunities to work with industry, sharing knowledge that can get engineering products to market more quickly and getting the inside track on commercial practice and requirements, improving the relevance of your research and teaching. The UK’s Commons Science and Technology Committee recently identified such collaborations as a key driver of commercialisation.

But sometimes the best bet is to take the plunge and set up your own company. This was what I did in 2016. I had a novel system for early warnings on cyber attacks that was maturing to the point of commercialisation and for which there was a clear demand.

Spinning CyberOwl out of Coventry University opened several doors. It allowed it to become part of a scheme for tech start-ups run by GCHQ, the UK’s national authority on cyber security, and to run an Innovate UK-funded pilot with the defence technology company Qinetiq.

Being an entrepreneur gives you mission and drive. As the creator of the original idea, who better to realise the vision? Yet this is also the riskiest route. It puts your credibility and reputation on the line. And for those would be entrepreneurs working in academia, university leadership may view this activity as a selfish endeavour. It certainly takes up a lot of time that could be spent on core academic tasks.

Moreover, even running a spin-off doesn’t guarantee you control over how your IP is commercialised. Entrepreneurs, whatever their background, almost never truly make it by themselves. Finding the right combination of support, investors and partners is critical.

Running a spin-off also requires an enormous change in mindset. The commercial world is often opportunistic, with chaotic and disruptive leadership and a much less clear risk-reward structure than academics may be used to.

In the UK, there have been calls for a two-tier support system for academics-turned-entrepreneurs, separating licensing from business support. Imperial College London’s knowledge transfer arm, Imperial Innovations, recently launched a scheme to do just that.

Every entrepreneur and innovation is different, but it pays to look at what support is available beyond a university’s technology transfer office. In the UK, for instance, the Royal Academy of Engineering Enterprise Fellowships offer funding, training and mentoring to academics looking to spin out their research. The academy’s SME Leaders Award helps entrepreneurs a little further along.  I am part of that programme, and am aiming to acquire the leadership skills to scale up CyberOwl.

The important thing is that support for all the various commercialisation routes is out there. And everyone needs to be aware of that, because the more we encourage and help researchers down this unfamiliar road, the more the public will benefit from the innovations their taxes are funding.

This article is adapted from a feature entitled “How to make yourself more KEFable” published in Times Higher Education on Thursday 16 November 2017.

27 thoughts on “Navigating the risky road to market

  1. Merely a smiling visitant here to share the love (:, btw great design and style. “Make the most of your regrets… . To regret deeply is to live afresh.” by Henry David Thoreau.

  2. Do you mind if I quote a few of your posts as long as I provide credit and sources back to your site? My website is in the very same area of interest as yours and my visitors would certainly benefit from a lot of the information you provide here. Please let me know if this ok with you. Many thanks!

  3. Its such as you learn my thoughts! You seem to understand so much about this, such as you wrote the ebook in it or something. I feel that you just could do with some to drive the message house a bit, however instead of that, this is great blog. A fantastic read. I’ll definitely be back.

  4. Today, I went to the beach front with my children. I found a sea shell and gave it to my 4 year old daughter and said “You can hear the ocean if you put this to your ear.” She placed the shell to her ear and screamed. There was a hermit crab inside and it pinched her ear. She never wants to go back! LoL I know this is completely off topic but I had to tell someone!

  5. As I web site possessor I believe the content matter here is rattling fantastic , appreciate it for your efforts. You should keep it up forever! Best of luck.

  6. Hello, Neat post. There’s a problem together with your web site in web explorer, would test thisK IE nonetheless is the marketplace leader and a big element of other folks will miss your great writing due to this problem.

  7. My developer is trying to convince me to move to .net from PHP. I have always disliked the idea because of the expenses. But he’s tryiong none the less. I’ve been using Movable-type on several websites for about a year and am nervous about switching to another platform. I have heard very good things about blogengine.net. Is there a way I can transfer all my wordpress posts into it? Any kind of help would be greatly appreciated!

  8. Greetings from Florida! I’m bored to death at work so I decided to check out your blog on my iphone during lunch break. I enjoy the info you provide here and can’t wait to take a look when I get home. I’m surprised at how fast your blog loaded on my mobile .. I’m not even using WIFI, just 3G .. Anyways, wonderful site!

  9. I keep listening to the rumor lecture about getting boundless online grant applications so I have been looking around for the best site to get one. Could you tell me please, where could i acquire some?

  10. I’m really enjoying the theme/design of your weblog. Do you ever run into any browser compatibility problems? A number of my blog visitors have complained about my blog not operating correctly in Explorer but looks great in Chrome. Do you have any recommendations to help fix this problem?

  11. Howdy just wanted to give you a quick heads up. The words in your post seem to be running off the screen in Safari. I’m not sure if this is a format issue or something to do with browser compatibility but I thought I’d post to let you know. The layout look great though! Hope you get the issue resolved soon. Kudos

  12. hello!,I really like your writing so so much! percentage we be in contact more about your article on AOL? I need a specialist in this house to solve my problem. May be that is you! Having a look forward to see you.

  13. Fantastic site you have here but I was curious about if you knew of any forums that cover the same topics talked about here? I’d really love to be a part of community where I can get responses from other experienced individuals that share the same interest. If you have any suggestions, please let me know. Thanks a lot!

Leave a Reply

Your email address will not be published. Required fields are marked *