By Dr Lindsey Appleyard, Assistant Professor, Centre for Business in Society and Professor Sally Dibb, Professor Marketing and Society, Centre for Business in Society
By Dr. Husni Kharouf: Associate Head of School (Research) School of Marketing and Management – Research Associate Centre of Business in Society
By Chris Raybould
By Helen Lau
As seen in Business Insider.
Dr Sara Degli-Esposti and Professor Maureen Meadows.