Seeking financial credit: Are we really in control of our behaviour? Tomas Allum 05.17.2021 Comments Off on Seeking financial credit: Are we really in control of our behaviour? By Shannen Gibbons, PhD Candidate Read More
Where the UK government is going wrong in its coronavirus messaging, according to a marketing expert Tomas Allum 10.02.2020 Comments Off on Where the UK government is going wrong in its coronavirus messaging, according to a marketing expert By Professor Sally DibbPublished in The Conversation Read More
Ethical Concerns, Cultural Clashes and Regulatory Pressures: What Next for Coca-Cola? Coventry University 04.03.2018 Comments Off on Ethical Concerns, Cultural Clashes and Regulatory Pressures: What Next for Coca-Cola? Read More
At what Cost Christmas: Is Social Marketing the Answer? Coventry University 11.03.2016 Comments Off on At what Cost Christmas: Is Social Marketing the Answer? Read More
By sticking to stereotypes Brazil is missing its chance to rebrand Coventry University 06.06.2014 Comments Off on By sticking to stereotypes Brazil is missing its chance to rebrand Read More
