Contemporary Marketing Issues – sharing our ideas

Friday 27th June, 11:10 to 11:30


Ellie Hickman

The module Contemporary Marketing Issues was overhauled for this year by researching current issues in marketing and gathering together materials from recent academic and trade journals.  Classes were enlivened and exposed students to research in key topical marketing areas, such as how to create a loved brand, establishing and maintaining loyal customers and managing customer experience.

This presentation will highlight what we did with the module; things that worked; managing student expectations; working as a team; content of lectures and seminars; assessment and things that didn’t work.

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