ID Welcomes Patrick W. Jordan


The School is delighted to announce that Patrick W. Jordan has been appointed as Visiting Professor in Industrial Design. Amongst other activities Patrick will be co-supervising a PhD on automotive design with Coventry University. The project, which will be run in conjunction with the Motor Industry Research Association (MIRA), looks at people’s psychological reactions to design and at how vehicles can be made more emotionally appealing. Patrick has extensive experience of working in the automotive industry. Clients include Nissan, Volvo and Renault. He has recently supervised a project on the branding of cars and what makes them appealing and also examined a PhD in this area at Delft University.