Multi-million Pound Design Centre to Open on Campus

A new multi-million pound centre of design excellence to support UK innovation in the transport industry and boost efforts to bridge a shortfall in essential creative skills will be opening at Coventry University in 2017.

The announcement of the National Transport Design Centre (NTDC) comes as a new report from the Automotive Council UK identifies a need for improved education provision for the vehicle design sector to meet urgent demand for creative roles such as modellers.

The NTDC – whose construction has already started on Coventry University’s Technology Park – is being funded through the Coventry and Warwickshire Local Enterprise Partnership (LEP) and the government’s multimillion pound Local Growth Deal, with an initial £7 million contribution.

ID Welcomes Patrick W. Jordan


The School is delighted to announce that Patrick W. Jordan has been appointed as Visiting Professor in Industrial Design. Amongst other activities Patrick will be co-supervising a PhD on automotive design with Coventry University. The project, which will be run in conjunction with the Motor Industry Research Association (MIRA), looks at people’s psychological reactions to design and at how vehicles can be made more emotionally appealing. Patrick has extensive experience of working in the automotive industry. Clients include Nissan, Volvo and Renault. He has recently supervised a project on the branding of cars and what makes them appealing and also examined a PhD in this area at Delft University.

Grasping the People Mover Challenge

Second year automotive and transport students undertaking the ‘People Mover’ project accompanied by Elaine Mackie, second year tutor, were given an opportunity to present their initial design proposals to the client, Birmingham Airport’s Michelle Thurgood, Transport Specialist.

‘People Mover’ students in front of Diamond House, Birmingham Airport

Thinking Big

MDes Poster Exhibition: 29th January 2014

Today Industrial Design finalists (including Product, Transport and Automotive students) held a launch event for the exposition of a term of design research. Students have been working to either ‘think big’ about a particular problem or opportunity to generate an innovative design brief, or they have conducted a range of solution focused design investigations based on a specific design brief. The research conducted by individual students included desk-based research, experiments and empirical research which has been analysed and drawn together within an infographic poster. This informative and graphically dynamic way of distilling and managing data is becoming increasingly relevant in the design profession and made for a colourful and rewarding exhibition.